Rekindling goosebumps in live sport.
The intelligence layer to do it.
Waiting five hours in the crowd on Alpe d'Huez during a Tour de France mountain stage. An away end singing for ninety minutes. The hush around Amen Corner at Augusta.
Over the last decade, live sport has been optimised relentlessly; player and ball tracking, VAR, wearables, broadcast production. Yet what crowds actually remember afterwards is rarely any of that.
Atmosphere, tradition, and the feeling of being somewhere that mattered still aren't measured by anyone.
It starts with a simple framework that scores what actually makes an experience memorable; captured directly from audiences, not assumed by anyone else.
Over time, this becomes a proprietary dataset; one that can help protect and restore the goosebumps live sport gives us, and eventually other live experiences too.
What follows is more than a score: a place to compare and cross-reference events, see how others rated the ones you've been to, and find out where's genuinely worth going next.
Every person who joins becomes part of building the case for what actually makes live sport worth showing up for, and gets first access as this becomes real.